In Ecuador 8.6% of children and teenagers, between the ages of 5 to 17 years old, work on the streets. This statistics are no fun, because the cruel reality is that while there are kids that are enjoying their early years as they should, many others are working, like adults.

This is a reality that we all know but sadly it has become part of the landscape. We see children on the streets selling us bubble gum, chocolates, even cigarets: washing our wind shields and asking us if they can polish our shoes. We see this as normal and most of the time we encourage this activity buying stuff from them. Its clear that we don’t understand the seriousness of the matter.

That is why, to create awareness and generate impact, it is necessary to put people in the shoes of the less fortunate. We consider that the right place to create this awareness is in toy stores where parents go with their children to buy them their favorite toys, to make them happy and give them the best childhood.

We will place in the most important toys stores of the country a series of toys that no parent would want to buy for their kids:

- SHOE POLISHER KIT, 

- GUM VENDER KIT, 

- WINDSHIELD CLEANER KIT. 

These toys would come in a box, with a fun name as every toy does, it will have their own instructions, recommended age and every detail we find in any other normal toy box. But instead of finding a plastic colorful toy, they would find the actual work material of these working kids.  Also we will use the actual picture of a kid working in one of these activities. 

On the back of the box we would place a message of awareness to encourage people to be part of this important movement by donating or finding  out more about this situation and how to take action. 

We would use the actual drawings of kids with down syndrome to make this cute stuffed animals. Each of them would have the picture of the "author" and the real drawing. We will sell them in toy stores to create awareness of down syndrome and to invite people to help the cause by taking one of these home to their kids. Every cent made by this campaign would be use to help poor families with kids with down syndrome.

In Ecuador the CUY (guinea pig) is one of its most popular dishes, a tradition that goes back to 3000 years BC

Ecuadorian eat them in festivities, also to honor somebody and is symbol of family union. It's preparation can be found from small rural restaurants to big fancy gourmet ones in the big cities. 

But this is much more than a simple tradition, the CUY is a little animal with big nutritional value. Their meet its healthier than beef, pork and lamb. 

Besides it reproduces easily, it feeds on common grass and is very easy to take care of and transport.

They have no risk of producing diseases for humans. 

As they are herbivorous, its excrement produces an excellent fertilizer for the harvest. 

Scientists indicate that this small animal could play an important role in the fight against world hunger. All of this indicate us that this small animal that we are so familiar with, could be considered a TREASURE. 

Then why not using our priceless KNOW HOW in everything there is to know about our beloved CUY, to fight WORLD HUNGER To help so many countries in need?

IDEA: 

We present to you, THE CUY KIT

We will summon the most experienced cuy breeders and expert cuy cooks, so that they can share all their valuable knowledge and help us put together this KIT.

The KIT will include a cage with two females and a male, a special fence to place the animals with instructions on how to put it together, a guide on how to take care of them and feed them, and a recipe book with many healthy and delicious ecuadorian cuy recipes.

We will conduct educational forums with the same experts and then deliver the kit to low-income families in third world countries, this will not only serve them to feed themselves but also to sell them to other families in need and generate extra income. 

Who would have thought that this rodent, rejected as food in several countries, would end up saving the day?